“Hugme” — Brand Story

A Hug for Your Skin

Our Beginning

“ Hugme “ means: “Please, hug me.”

We believe skincare is no longer about hiding imperfections.

It is a way to soothe tired skin and soul

a ritual of self-love, care, and emotional connection.

A Message from Our Founder

From skin anxiety to self-acceptance

this journey gave birth to HUGME.

Myint Myint Maw （Xiaomiiii）Founder & CEO

Our Vision

To become a trusted skincare companion that empowers everyone to confidently embrace their natural skin.

We advocate self-love—celebrating the beauty you are born with.

Our Mission

• Combine natural ingredients with scientific research

• Create safe, effective, and affordable skincare

• Share correct skincare knowledge

• Build long-term relationships beyond products

OUR PHILOSOPHY

A Hug for Your Skin

No matter your skin condition, treat it with love.

Every product is designed to care gently and effectively.

A Hug for Your Soul

Beauty is not perfection.

It is the confidence to accept yourself fully.

A Hug for Our Community

We build a supportive space where people uplift each other, share strength, and grow together.

Our Values

1. Transparency

We are honest about ingredients, processes, and results—never exaggerated.

2. Quality First

From raw materials to packaging, we uphold the highest standards.

3. User-Centered

We listen, improve, and serve with care.

4. Continuous Improvement

We evolve with science, technology, and user needs.

5. Positive Community

We create a space of encouragement, confidence, and shared growth.

OUR PROMISE

Effective Simplicity

Pure & Gentle
No unnecessary harsh ingredients—only what your skin truly needs.

Visible Results
We focus on long-term skin health and real improvements.

Ethical & Responsible
Cruelty-free, mindful of environmental impact, and responsible in every choice.

OUR JOURNEY

From HM Skincare to HUGME — 7 Years of Growth

• 2019 — HM Skincare was born

A 19-year-old girl planted her dream.

• 2019–2025 — Growth & Refinement

Continuous product development, listening to users, improving formulas.

• 2026 — “Hugme”Reborn

A complete upgrade in quality, packaging, and brand philosophy.

Ingredients & Standards

We believe in the balance of:

Nature × Science × Safety

• Naturally derived ingredients suited for climate and skin needs

• Scientifically proven actives (Hyaluronic Acid, Niacinamide, Vitamin C)

• Internationally certified raw materials

Our Standards Include:

• Cruelty-Free

• Paraben-Free

• Sulfate-Free

• Alcohol-Free (where possible)

• Dermatologically Tested

Our R&D Process

From idea to product every step matters.

1. Insight & Research

Understanding real skin concerns and environments

2. Formulation & Testing

Experts refine texture, absorption, and performance

3. Human Trials

Tested with real users, improved through feedback

4. Final Product

Only the best reaches your hands

Our People

Tony Fred, CEO

Chief Executive Officer

Mich Stark, COO

Chief Operational Officer

Aline Turner, CTO

Chief Technical Officer

Iris Joe, CFO

Chief Financial Officer

We are a team of passionate young professionals who believe in beauty, care, and authenticity.

• We prioritize safety and quality

• We listen deeply to our users

• We aim to build a positive and supportive community

Let’s embrace each other with warmth and create a more beautiful future together.

#Hugme

#EmbraceYourStory

#OurJourneyTogether

“Hugme” — Brand Story

A Hug for Your Skin

Our Vision & Mission

OUR PHILOSOPHY

Our Values

OUR PROMISE

OUR JOURNEY

Ingredients & Standards

Our R&D Process

Our People

Tony Fred, CEO

Mich Stark, COO

Aline Turner, CTO

Iris Joe, CFO

Let’s embrace each other with warmth and create a more beautiful future together.

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